Avivit yizhar was born in 1967, she is married and is a mother of three. “After 15 years of working as an assistant for various designers in Israel I opened my first studio, in Ganei Yehuda. The studio serves as an enriching and creative space where I work and create. My personal style is characterized by neat lines, smart and asymmetric figures and a generally soft and feminine look. I tend to use natural fabrics as they are of major importance in my professional views on the fashion world.”
Elements that define my point of view on design
Inspired by a variety of cultures around the world, my design and creation style is also characterized by using various motives and elements I picked up. Thus, my design includes a unique combination of fabrics and elements that come from ethnic arts, giving my collection an added value. This is how I get to rediscover the surprises that each cloth holds time and again. All these elements combined are the spirit on which I chose to design my studio as well as the stores I built over the years.
Today I design clothing and also do a wide variety of custom works; accessories, and special jewelry. I work with many artists from different fashion fields and plastic arts. The works, creations, inspirations and views of the designer provide the visitors in my studio with a gallery-like feeling. This in a unique and vivid combination that allows the visitors to participate and feel the unique atmosphere and the authenticity on which the studio was founded.
The fashion items I design and create provide a sense of lightness and freshness alongside very impressive elegance. The collections include a wide variety of fabrics that come in the color of the earth and are designed by with feminine inspiration in accord with the natural figure and the feminine design line. The items feel and communicate comfort, the sometimes-asymmetrical forms always create a very impressive look that emphasizes the most wonderful parts of the woman’s body, those that should be emphasized.
Natural fabrics with advanced technologies
The fabrics I use are natural and of very high quality. I choose the fabrics while insuring they are all with the least amount of acrylic-plastic fibers. All the natural fabrics are created using advanced technology, one that allows them to feel very soft and comfortable. The women’s collection for the summer includes natural 100% cotton fabrics alongside soft tricot fabrics combining 98% cotton and 2% lycra.
Tips and recommendations
Those of you that are interested in quality and high couture could check the 100% linen items in the collections. To keep the fabric’s quality, I recommend a gentle wash in 30 deg. (Celsius). Because none of us has a lot of spare time, and to ease the washing, I do not recommend the long procedure of washing by hand.